- PR and marketing communications counseling, planning and implementation
- Media relations
- Communications audits
- Communications programs linked to governmental relations and public affairs
activities (for internal and external audiences)
- Special focus communications (e.g., advocacy/position statements for issue-
and cause-related situations, crisis communications, product and service
launches)
- Copy writing for various applications (e.g. collateral, to build brand
awareness, to motivate stakeholders, to generate sales inquiries, to influence
opinion leaders, etc.)
- Reputation management (strategic direction)
- Integration of messages with corporate goals
- Collateral development
- Special events
- Community outreach and community relations
